Director of Launching and International Development - WAFA
July 2015 to date: Director in charge of launching and developing Wafa’s activities, internationally. I have successfully launched Wafa’s “Life Insurance” in Tunisia, Senegal, Cote D’Ivoire and Cameroon.
September 2004 to July 2015: Director of Development and Commercial Banking Insurance. I have gained considerable experience in project management and teamwork :
Mastery of the PRODUCT INNOVATION process, having contributed immensely in the launching of close to 60 life and non-life insurance products;
Close supervision of the implementation of action plans;
Mastery of commercial management tools (Reporting and analysis of achievements);
A good sense of organizations, having ensured that the Secretariat takes care of some governing boards at the strategic and operational level;
Mastery of the insurance environment in Morocco and internationally, (Europe, Tunisia, CIMA countries)
Contributed significantly in the launching, in May 2013, of Life Insurance by the “Groupe Attijariwafa bank” in Tunisia, which in barely 7 months of activity, won 7% of the market.
November 1993 to September 2004: Commercial Animator of Bancassurance networks for Attijariwafa bank and Poste Maroc. My achievements at this level include:
Good commercial performance as a life insurance sales agent;
Mastery in facilitating training seminars for distribution networks;
Good knowledge of the network and expert relational skills
In 1996 obtained a DESS (Equivalent of a Master’s Degree) in Marketing from “l’université Clermont Ferrand” (Clermont Ferrand University) (relocated to Casablanca), Grade: GOOD;
In 1992: I obtained a diploma in the Management of Tourism Enterprises and Hotels from “l’Institut Supérieur International du Tourisme de Tanger” (International Higher Institute of Tourism, Tanger), Grade: GOOD (VALEDICTORIAN);
In 1990: I obtained the Undergraduate Diploma from “l’Institut Supérieur International du Tourisme de Tanger » (International Higher Institute of Tourism, Tanger), in Hotel Management, Grade: GOOD;
In 1987: I obtained my Baccalaureate in Accounting and Sales Techniques, Grade: GOOD.
Good command of Arabic, French, English and Spanish
Some passions: Classical and contemporary music, sports, especially handball, swimming and football.